Thursday, December 17, 2009

LL goes begging for banner ads, again

In an earlier post I talked about yet another piece of fallout from the XStreetSL listing taxes scandal: Banner ads on XStreetSL plummeted like a rock and the Lindens went begging to Solution Providers to fill in the gaps.

It seems that trick didn't work, since the Lindens are now extending a half-price ad offer to all merchants(well, those who still haven't jumped ship yet) for the holidays. Unfortunately, this will suffer the same problem that the SP offer had: What good is a half-off ad offer when the consumers are leaving the ad providers' site in droves? It doesn't matter if it's the holidays, the bottom line is what counts.

The Lindens are obviously trying to at slow the bleeding from XStreetSL, but they're applying relief to the wrong area, and they know it. Until Colossus and Pink publicly acknowledge that they royally screwed over customers and merchants, the result of this second round of begging will remain the same: FAIL.

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